As the premiere of ‘Melania’ approaches, there’s uncertainty regarding ticket sales.
79-year-old US President Donald Trump is again in the spotlight due to remarks he made about a new documentary focused on his wife, Melania Trump. This film, simply titled ‘Melania’, is set for release on January 30 and has already captured public interest.
Directed by Brett Ratner, the film delves into a 20-day period before Donald Trump’s 2025 inauguration. This documentary promises a closer look into Melania Trump’s life as she steps back into the role of First Lady. Offering never-seen-before footage, the film highlights her professional and personal worlds as she navigates one of the globe’s highest-profile positions.
– Talking to Fox News, Melania expressed that the documentary unveils an unfiltered narrative of her life’s unique journey, offering an intimate glimpse into her experiences in family, enterprise, and charity work.
Slated to debut in over 1,400 theaters in the United States and more than 27 countries, the anticipation is palpable.
Donald Trump has been a fervent promoter of the film. On January 26, he took to Truth Social to declare it a “must-watch,” insisting tickets are swiftly vanishing. Earlier, he acclaimed the project’s allure, predicting a high demand for tickets and that many notable personalities are keen to attend its grand opening at the Trump Kennedy Center.
Nevertheless, these claims are being challenged in the digital sphere.
Across social media platforms, users have been quick to post images of ticket booking sites showing numerous available seats.
According to a Forbes report, Amazon MGM Studios obtained the documentary’s rights with a $40 million deal and allocated $35 million more towards its marketing and distribution. Despite the substantial budget, forecasts suggest a modest start at the box office.
The National Research Group, a market analysis firm, projects the film could open at $5 million over its first weekend, while Boxoffice Pro claims even lower estimates, projecting $1 million to $2 million.
Down in Palm Beach, Florida, not far from Trump’s Mar-a-Lago, ticket sales seem sluggish.
Newsweek’s findings show only 13 percent of the available tickets have been bought, with just 234 out of 1,770 seats reserved.
This trend isn’t isolated. Social media depicts similarly low ticket sales in major cities like Boston, where only one ticket was purchased for multiple Friday evening showings at one AMC location.
Meanwhile, in the UK, ticket sales are also tepid. Vue Cinema’s CEO, Tim Richards, classified the demand as “soft.” At their prime location in London, only one ticket was sold for an afternoon screening, with two sold for an evening slot, as reported by The Guardian.