What exactly surprised fans so much?
When Irina Shayk revealed what she carries in her handbag, followers expected luxury staples and high-glam essentials. Instead, they got something far more relatable — and unexpectedly funny.
The video, shared on Instagram by Korean beauty brand d’Alba, shows the supermodel casually unpacking her bag item by item. At first glance, it looked like a standard model-off-duty lineup: a serum from the brand, dry shampoo, a comb, two pairs of glasses — one tinted, one clear — plus perfume, lip gloss, contact lenses, a wallet, under-eye patches, wired and wireless headphones, and even a nail file.
So far, so chic.
But then came the twist: nestled among the beauty must-haves was a humble Choco Pie snack cake.
Yes. A Choco Pie.
The unexpected addition instantly stole the spotlight. Shayk laughed as she pulled it out, joking, “Well, just like a true Russian,” leaning into the stereotype with a wink. That one detail transformed the video from a polished brand moment into something charmingly human.
The clip quickly racked up around 28,000 likes, and the comments section exploded with playful reactions. Some fans were delighted by the snack reveal. Others couldn’t resist poking fun.
“Chokopai, how’s that!” one user wrote.
“I carry Chokopai too!” another chimed in.
Others jokingly escalated the Russian-food theme: “Where’s the sausage?” and “Why not herring under a fur coat?” appeared among the top comments. A few admitted the video gave them sudden cravings. “Now I want Chokopai,” someone confessed.
Beyond the humor, what truly impressed followers was Shayk’s unapologetic authenticity. Despite being one of the most recognizable faces in global fashion — regularly walking for major houses and starring in high-profile campaigns — she didn’t curate a perfectly “luxury-only” image. She showed a mix of high-end skincare and everyday practicality.
And that blend is what resonated.
Fans also pointed out how confidently she references her Russian roots. “I love how Irina always proudly says she’s Russian,” one commenter noted. In an industry often focused on image control, that kind of straightforward self-identification felt refreshing.
In the end, it wasn’t the serum or the designer sunglasses that got people talking. It was the snack cake tucked between the glam essentials — a small, ordinary detail that made a global supermodel feel surprisingly down-to-earth.
Sometimes, it turns out, what amazes people most isn’t the luxury. It’s the Choco Pie.